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Weddings 

What Sets Ginna Matson Events Apart?

Ginna Matson Events brings seasoned expertise, steady leadership, and a deeply informed perspective to every celebration we guide. As a Louisville wedding planner, I serve not only as your advocate, but as the strategic lead for your entire vendor team.

Before founding my planning studio, I spent a decade in catering and have integrated floral design into many of my clients weddings. That hands-on experience provides a comprehensive understanding of how a wedding day truly functions — from kitchen timing and service flow to installation logistics and spatial design. I don’t simply oversee my role; I understand the full production ecosystem of the event.

On your wedding day, I am the first to arrive and the last to leave. I lead with clarity, supporting vendors proactively, and ensuring every element moves cohesively. Venues and creative partners trust our team because we protect both the couple’s experience and the integrity of the event itself.

Long before your celebration, we prepare thoughtfully. We anticipate potential scenarios, refining timelines, and setting clear expectations. And when the unexpected arises, it is handled quickly and discreetly.

The result is a wedding that feels seamless, elevated, and confidently led from beginning to end.

Full-Service Planning & Design

Designed for couples who value an elevated, highly personalized planning experience. From strategic vendor curation to cohesive design direction and seamless logistical execution, this offering ensures every element is thoughtfully considered and expertly managed.

We oversee the full journey — refining vision, guiding decisions, and orchestrating a celebration that feels intentional, effortless, and distinctly yours.

Designed for couples seeking a fully curated, high-touch planning experience.

From comprehensive budget strategy and vendor curation to aesthetic direction and full wedding weekend orchestration, we oversee every layer of your celebration with precision and intention.

This offering includes:

• Vendor curation & contract management
• Budget development & oversight
• Design direction & aesthetic cohesion
• Guest experience planning
• Production timeline creation
• Wedding weekend execution & oversight

A limited number of full-service clients are accepted each year to ensure a truly high-touch experience.

Wedding Management

For couples who have thoughtfully assembled their vendor team and desire experienced leadership to refine and execute the final stretch.

 

We provide structured guidance throughout planning, then step in fully in the months leading to your celebration — confirming logistics, aligning vendor communication, and orchestrating every detail with precision.

On your wedding day, we manage production seamlessly so you can remain present and immersed in the experience you’ve created.

Ginna Matson is the best in the business! She is detail oriented, knowledgable, and creative. Every single detail of my big day start to finish ran perfectly because of Ginna. She was easy to work with and came up with creative ideas to elevate our wedding. Ginna is extremely knowledgeable and well connected in the Louisville wedding market. The timeline and details were carefully planned leading up to wedding day. I did not have to think twice during the wedding about the perfectly planned order of events that she created with the timeline.
I would recommend her to any couple time & time again.
Kayla, Bride

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