Frequently asked questions

1. How much does a wedding planner cost in Louisville, Kentucky?

Wedding planning in Louisville varies depending on guest count, venue logistics, and level of support needed. Full-service wedding planning is typically between $5000-$6500. Wedding Management is usually $3850 and Coordination is usually $3050.

After a consultation, I provide a custom proposal based on your wedding size, priorities, and planning timeline.

2. Do I really need a wedding planner for my Louisville wedding?

If you value your time, want vendor guidance, or are planning a larger guest count wedding, a planner can protect both your budget and your experience.

Louisville venues, especially historic estates and downtown spaces, have unique logistics. Having a local wedding planner who understands vendor relationships and venue flow can prevent costly mistakes and last-minute stress.

3. What is the difference between full-service wedding planning and wedding management?

Full-service wedding planning includes everything that wedding management does plus:

Budget development and tracking
Vendor recommendations, research, communication, booking
Design guidance
Additional Venue walkthroughs
Attendance at all vendor meetings
Additional assistant to the one included.
Total support on all things wedding.

Wedding management is for couples who want to book their own vendors but want professional oversight, "someone to hold their hand" leading up to the wedding.

4. When should I hire a wedding planner in Kentucky?

Ideally, couples book a wedding planner shortly after securing their venue. This ensures you receive guidance on vendor contracts, budget allocation, and timeline decisions from the very beginning.

For Louisville weddings with high-demand venues and vendors, booking 9–15 months in advance is common.

5. Do you only work in Louisville, KY?

While I’m based in Louisville, Kentucky, I plan weddings throughout the state of Kentucky, Indiana and Ohio. I have travelled for weddings in New York and am open to more opportunities, especially destination options. Many of my couples choose venues in Louisville, Oldham County, Shelby County, and Lexington.

6. Will you help with vendor recommendations?

Yes. I curate vendor teams based on your budget, style, and priorities. Because I work consistently in the Louisville wedding industry, I can recommend trusted photographers, caterers, florists, rental companies, and entertainment teams that align with your vision.

7. Do you handle wedding weekend logistics?

Absolutely. Wedding weekends often include welcome parties, rehearsal dinners, and post-wedding brunches. I can coordinate logistics across multiple locations to ensure your entire weekend feels seamless.

8. What makes Ginna Matson Events different from other Louisville wedding planners?

I approach wedding planning with equal parts structure and calm. My job is to think five steps ahead, protect your investment, and lead your vendor team with confidence — so you can actually enjoy your wedding day. Plus I love to make you laugh so we don't take ourselves too seriously. It's supposed to be fun and the best day, not stressful!

9. Do you work with LGBTQ+ couples?

Absolutely! Ginna proudly works with all couples and is a proud member of Inclusive Kentucky Weddings.

10. Did you hire a planner for your own wedding?

I hired a Coordinator for my wedding in 2017 before I launched myself fully into Wedding Planning in 2018.

11. What lengths have you gone to ensure client satisfaction on the wedding day?

We have bent over backwards, let me tell ya! With COVID restrictions, we've had bridal parties not able to be in salons and set up a "tailgate" in the parking lot so that everyone could still be together on site.

12. What is your average wedding budget?

Most of the budgets I work with are North of $50,000 with most in 2025 falling between $60,000-$85,000. Of course this depends on expectations as well as guest count and required vendors. Typically the price per person over all comes to about $400+ pp.

13. Do you have insurance?

We are fully licensed and insured.

14. How long are you there on a Wedding day?

We are often the first to arrive and always the last to leave on the day of your wedding. We handle everything so your family doesn't have to.

15. How many weddings have you planned?

Since 2018, my team has planned over 200 weddings. We do about 20 a year these days but have done as many as 65 in 2021 due to reschedules. What a year! We do FAR less than that now.

16. Do you offer Day of Coordination?

I don't specifically brand that I do Day of Coordination as I don't just show up and take over your binder. My service on the day of your wedding is still the same as my Wedding Management and Full Planning couples. I usually say that the difference between me and a true "Day of" is that I still will do 3 check points leading up and give you vendor recommendations. I will always insure your day goes smoothly and do the adequate amount of communication beforehand even if we have gone over our 3 calls. I still create timeline and layout and confirm vendors , do a final walkthrough but you are doing the majority of vendor communication leading up to the event until I take over!

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Do you have any more questions for us?

Call Ginna now!

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