What sets Ginna Matson Events apart?
I bring a realistic, steady, and deeply experienced approach to your wedding day. As a Louisville wedding planner, I am not only your advocate and calm presence, but also a strong leader for your entire vendor team.
Before launching my planning company, I spent ten years in catering and four years working in florals. That hands-on experience gives me a full understanding of how a wedding day operates from every angle. I know how timelines impact the kitchen, how floral installation affects room flow, and how small delays can ripple through an event. I do not just manage my role. I understand the entire ecosystem of the day.
On your wedding day, I am the first vendor to arrive and the last to leave. I communicate clearly, support vendors proactively, and step in wherever needed. “That’s not my job” is simply not part of how I operate. Venues trust me because they know I protect both the couple’s experience and the integrity of the event.
Long before the wedding day, we walk through potential scenarios and set clear expectations so nothing feels reactive. When something unexpected happens, I problem solve quickly and quietly. My job is to hold the calm so you never have to.
The result is a wedding that feels seamless, supported, and fully led from beginning to end.
Providing Everything You Need

Full Service Planning and Design
Many couples have considered their wedding day since childhood, others are overwhelmed with the choice. We are here to listen to your opinions and turn them into action while adding some fun surprises for your guests along the way!

logistics
It takes more than great vendors to make a wedding great. Communication and a plan are key. We regularly receive compliments on our organization and communication with vendors. Let us do the heavy lifting to create a stress free day.


Expertise
Having planned and executed over 200 weddings in the past 8 years and worked in events for the past 15 years, there are few planners with a more diverse scope of work to pull from.
